Project overview
The retailer needed a stronger bridge between assortment thinking and physical shelf reality. Store types differ in size, traffic and display capacity, while seasonal ranges introduce additional volatility. SAP Retail�s layout workbench concepts offered a useful way to connect assortment strategy to shelf structure and to support more deliberate planning of how articles should be represented in stores.
Business challenges
- Assortment decisions and shelf realities were not always planned together.
- Seasonal changes created repeated rework because display logic was not standardized enough.
- Different store formats required different layout outcomes for comparable categories.
- Teams needed a more scalable way to manage layout-linked availability and planning.
SAP Retail solution design
- Used layout-related concepts to connect assortment design and physical display logic.
- Supported seasonal planning through layout module versions where relevant.
- Positioned layout workbench as an enabler for shelf optimization and better range execution by store type.
- Aligned assortment, layout and listing thinking so the physical store reflects the intended category strategy.
Expected business impact
- Improved consistency between commercial assortment plans and in-store presentation realities.
- Reduced manual rework in seasonal reset preparation.
- Supported better space-sensitive assortment choices by store format.
- Created a more scalable foundation for category planning and shelf execution.
Recommended next steps
Recommended next steps include integration with specialized shelf-optimization tools and field compliance monitoring.